Activity and Wellness For A Healthy Tomorrow
Dear Hemophilia Community,
At Bayer HealthCare Pharmaceuticals Inc., we are committed to offering robust programs that enrich the lives of those living with hemophilia A. We hope that you can be secure in knowing that Bayer HealthCare Pharmaceuticals will continue offering solutions to address real life needs of families in the hemophilia A community. One of the real issues we will work to address in 2009 is overall health and fitness in the hemophilia A community.
According to the Centers for Disease Control and Prevention, obesity is a health concern for adults, youth and children in the United States. Specifically in the hemophilia community, children with hemophilia are almost twice as likely to be overweight than their peers without hemophilia.1
In partnership with the National Hemophilia Foundation (NHF), Bayer HealthCare Pharmaceuticals is working to combat childhood obesity in the hemophilia community by offering programming focused on active and healthy lifestyles through the 2009 Team Hemophilia mobile tour. The tour will make stops at summer camps across the country to provide relevant and important youth programming aimed at increasing activity and encouraging proper eating habits. Our goal is to leverage the excitement and mobility of Team Hemophilia to teach children the importance of healthy living and to encourage them to get active!
We are leading another exciting initiative in 2009 to encourage fitness and active lifestyles through LivingWithHemophilia.com. Living Fit! A Joint Effort is developed in cooperation with the hemophilia community, professional physical therapists and physical educators to offer physical therapist-recommended tips for strength and resistance training for young people. It will feature interactive fitness guides as well as personal success stories in an effort to provide a user-friendly fitness experience that may be easy to follow in your own home.
Another exciting program to look for in 2009 is LINK. Facilitated by local Bayer HealthCare Hematology Account Executives, LINK programs are interactive and community-based forums for patients and caregivers to provide feedback and gain Learning, INsights, and Knowledge on real life issues. The LINK program also features a video tutorial on fitness and joint health.
Thank you for being a valuable member of the hemophilia community. We welcome continued feedback and input from you as we grow and develop 2009 programs. Please visit www.KogenateFS.com to receive email alerts with new information and program updates throughout the year.
We resolve to provide you with important health and fitness information in 2009, and we encourage each of you to participate with us in one or more of these programs to live healthy and fulfilling lives.
Sincerely,

Paul Bedard
Vice President,
General Manager
Hematology
Bayer HealthCare Pharmaceuticals

1 2006, Volume 1 edition of Bloodline, Jennifer M. Phillips, MS, RD, LD, Clinical Dietitian, Division of Hematology/Oncology, Division of Nutrition Therapy at Cincinnati Children's Hospital Medical Center.
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